Beyoncé Knowles Carter is well and truly back from her career hiatus after having her beautiful daughter Blue Ivy with Hip-Hop Royalty Jay Z. From her allegedly lip-synced performance at the inauguration of President Obama, to her Super Bowl performance and apparently illegal family holiday to Cuba, there is just no escaping the diva. So here is a glimpse at the issues that have had us talking about Queen Bey.
Beyoncé managed to anger animal rights activists PETA with her Rubin Singer Super Bowl outfit and her new wedged trainer line “King Bey” with designers PMK (Perfectly Made Kicks),both constructed from exotic animal skins. A spokesperson for PETA encouraged the Single Ladies singer to promote “greener” footwear and one day “go completely cruelty-free”. This year she also reunited with commercial giants Pepsi in a global partnership estimating $50 million. They previously worked together in 2004 when Beyoncé starred in a campaign alongside singers Pink and Britney Spears. The new campaign was kicked off with a pop-art inspired image of a bleached-blonde Beyoncé making silly facial expressions against a bright colour scheme. The campaign’s slogan is “Live For Now” which she exemplifies in the advertisement with a dance off competition between her current self and past versions of herself. Pepsi sponsored her amazing Super Bowl performance, encouraging fans to get involved with a dance routine competition beforehand to be included in the half- time commercial.
February’s Super Bowl half-time performance was definitely a comeback with a vengeance. The Crazy in Love singer wowed the crowds with high energy dance routines, a sexy outfit, flawless vocals and mesmerising visual effects that let everyone know that the Queen had returned to her throne. During the fifteen minute performance Beyoncé sang a mixture of old classics and new material, she was also briefly joined by Destiny’s Child band-mates Kelly Rowland and Michelle Williams. This on-stage reunion encouraged even more excitement for the release of Destiny’s Child’s new album “Love Songs” and built further anticipation for news of a rumoured reunion tour from the R&B trio. The performance also sparked controversy with artists like Keyshia Cole criticising Michelle Williams on twitter, branding her “wack”.
Shortly after her spectacular Super Bowl performance, Mrs Carter was interviewed by media legend Oprah Winfrey. During the interview she spoke about how she and rapper husband Jay Z first got together, focusing more on building foundations of friendship before rushing into a date. The star also confessed that she “would definitely like another baby” and that she may even add to her family by the end of her world tour. The worldwide Mrs Carter tour is set to begin in April 2013 and conclude in September. The London branch of the tour sold out in ten minutes, proving that her loyal fan base are still very much in tact despite the singer’s break from the music industry. The Oprah interview also included exclusive clips from her HBO documentary.
Her self-directed and self-produced documentary “Life is But a Dream” was aired on the BBC in late March and was made to serve as a sneak peek into the notoriously private life of Beyoncé. The documentary features Bey’s video diaries, personal family videos, backstage rehearsals, boardroom meetings and the first glimpses of her daughter Blue Ivy Carter, who looks a lot like her dad. During her confessional video logs she discussed her heart-breaking miscarriage of the couple’s first child. Other than a related lyric in Jay Z’s song Glory, which was released after the birth of Blue, the public were unaware of the miscarriage. She also talks about her joy during her pregnancy with Blue and how happy she was to start a family.
Despite the public being aware of the drama caused by Beyoncé’s father Matthew Knowles; who divorced her mother, had an illegitimate love child and allegedly stole money from her; all of these incidences went unmentioned and Beyoncé merely spoke about how she felt it was time for her to become independent of his management. The documentary also promoted her latest album “4” and expressed how she felt that “bringing R&B music back” was a risk but one that she wanted to take in order to be truly “honest” in her music. Her stating, after a bad day, that she wanted to listen to “Make Love To Me and go make love to her husband” seemed particularly revealing as the singer is renowned for her silence on her love life. But in total the documentary did not reveal much new information, proving that Mrs Carter’s personal life is still very private. Some have even criticised the superstar for being too controlled in her delivery, as each scene was carefully edited to portray this perfect image that some have deemed robot-like. But love her or hate her, the legend that is Beyoncé does not seem to be going anywhere anytime soon.